Creating measurable results

Paint Manufacturer achieves 50% better results on Pro-Show Event using Market One

Direct Marketing Case Study

The challenge — Increase sales by driving pro-channel traffic to local buying events.

Strategy — The list: painting contractors/companies, and the offer: invitation to a Free Pro-Show Event.

Tactics — Integrated direct marketing, including: radio spots, print ads, emails, phone calls, direct mail pieces, and full-in store collateral.

Results — 3,000 in attendance, beating old record by 50%. 172 new contractors. $850,000 in new same-day revenue.

Testimonial — “Market One increased show attendance and sales at a record pace….first time in over ten years”.